360ByFour: A marketing agency dedicated to help brands build affinity through social change
Brands of all shapes and sizes are being seen by their consumers as instruments of change.
It brings affinity. It’s no longer about lip service today.
It’s all about purpose-led action.
When a brand, just like a human, starts to ‘matter’ in others’ lives, that’s when they become timeless.
A USP is good- using that USP to matter in someone’s life is, however, the real clincher. Which is why the consumer today is not just looking for a USP. They are looking for a UVP (Unique Value Proposition).
If your brand can, in some way, align with your consumers in their spirit of ‘giving back’, chances are that it will get that much-elusive ‘stickiness’, TOM recall or any other such metric. Or rather, plain old-fashioned customer loyalty in simpler terms.
How can 360ByFour help with this?
Marketing and brand positioning is what this is all about. With our team’s help, your brand can cull, sharpen and present its version of change led ideas to its relevant audiences. We bring the ‘how’ to the ‘what’- the implementation aspect that drives the ideation!
Is social change a boring/ restrictive space for a marketing led brand to be in?
Not unless a brand chooses to be (boring).
Merely advocating social causes does not imprison a brand to look preachy, fuddy-duddy or out of sync.
There are an insane number of ways for brands to stay ‘with it’ while espousing matters of social importance- think sponsored events, celebrity led films or sponsoring local sport events. The list is endless.
What are a few use cases for 360ByFour’s services?
Enabling your SMB to get synced with local issues, and transforming itself into a problem-solver, thus winning not just customers, but also hearts!
A local grocery chain advocating ‘locally sourced’ products for example.
Partnering with brands that already support social causes, to help identify better avenues, gap areas, and improved implementation strategies.
Let’s say your CSR focused on gender mainstreaming is not getting traction.
Helping your business find and adopt the most ‘organic’ social causes that fit well with your business domain, leading to higher consumer trust and affinity.
For instance, an electric vehicle manufacturer championing the cause for clean air.
Already sure of where those CSR funds will go towards? Let 360ByFour will help you setup and drive all your CSR led interventions, right from ideation to execution.
Eyeing future VC funding? Get started with that CSR initiative right away!
Is your development sector organization looking for experts who have dealt with bi-lateral, foreign-funded social awareness initiatives, with agencies such as ADB, World Bank, UN. If so, you can count on us and our valuable experience.
Brands, donor bodies or funding agencies wishing to adopt international issues
Employer branding in today’s environment largely implies not just positioning your brand as DEI Compliant (Diversity, Equity & Inclusivity) but to also walk the talk.
Interested in positioning your company as a talent magnet? Let’s connect.
Enabling your SMB to get synced with local issues, and transforming itself into a problem-solver, thus winning not just customers, but also hearts!
A local grocery chain advocating ‘locally sourced’ products for example.
Partnering with brands that already support social causes, to help identify better avenues, gap areas, and improved implementation strategies.
Let’s say your CSR focused on gender mainstreaming is not getting traction.
Helping your business find and adopt the most ‘organic’ social causes that fit well with your business domain, leading to higher consumer trust and affinity.
For instance, an electric vehicle manufacturer championing the cause for clean air.
Already sure of where those CSR funds will go towards? Let 360ByFour will help you setup and drive all your CSR led interventions, right from ideation to execution.
Eyeing future VC funding? Get started with that CSR initiative right away!
Is your development sector organization looking for experts who have dealt with bi-lateral, foreign-funded social awareness initiatives, with agencies such as ADB, World Bank, UN. If so, you can count on us and our valuable experience.
Brands, donor bodies or funding agencies wishing to adopt international issues
Employer branding in today’s environment largely implies not just positioning your brand as DEI Compliant (Diversity, Equity & Inclusivity) but to also walk the talk.
Interested in positioning your company as a talent magnet? Let’s connect.